Thursday, December 10, 2009

Imeem's sudden death: Do online music services care about artists or users?

Among digital music types, there has been vibrant discussion on the fate of imeem, post the MySpace acquisition. Users who visit the site this week are greeted with a redirect to a page on MySpace with this message:
imeem users, welcome to MySpace Music!

imeem is now part of MySpace Music.
Where's my imeem profile/playlist?

MySpace is working to migrate your imeem playlist to MySpace Music. We’ll email you about that once we have more details.

If you are managing an artist page on imeem, we suggest you sign up as a MySpace Music artist. If you have other questions, see this FAQ and our blog.

A user who emailed MySpace received this reply: "Your imeem playlist will no longer be available."

Millions of music fans invested time and emotion in creating their playlists, cultivating their musical identity. Some even developed and expressed imeem brand loyalty. It's all gone with one redirect.

If we as a collective industry care about our customers, the users, we would give them two things: better metadata and open preferences. Let users take their playlists and favorites with them anywhere on the web or on their phone.

If we as a collective industry care about artists and the future revenue that would not flow without them, we would not ask them to build and manage multiple profiles in closed environments that don't talk with one another.

Of course, Vevo is going to make everyone forget.

Learn more on c|net: MySpace buries Imeem

1 comment:

  1. Thank you for visiting Nancy and for your generous comment. I hope in this new year to write more often, particularly given some of the developments within the last month. It's sure to be another dynamic year.